UNDER CONSTRUCTION
Urban Conversions has their own construction company called “Under.” Yep, you read that right, "Under Construction," and their slogan? “Perhaps you’ve seen our signs?” Clever, huh?
"Hard Hats and Soft Hearts" sums up Under Construction perfectly. While they may look like tough guys with their helmets on, they have a deep-seated passion for revitalizing historic buildings. They’re like the Indiana Jones of construction, but without the boulder chases. Under Construction doesn’t just build; they breathe new life into structures. So, don’t be fooled by the hard hats; underneath, they’re big softies for history. Basically, they’re tough on the outside and marshmallows on the inside. Don’t tell anyone.
They excel at projects that require innovative thinking and creative solutions. Their projects span from $3 million to $30 million, tackling challenges that need more than just duct tape and a prayer, from historic revamps to shiny new builds. They’re like mashup maestro DJs of development, mixing old-school classics with new hits.
In Philadelphia, the city of liberty, hoagies, water ice, and TastyKakes, something in construction is more messed up than a soft pretzel in a blender. We’ve seen it. You’ve felt it. The traditional construction playbook is like a blockbuster flop - full of plot holes, surprise costs, and a cringe-worthy disconnect between vision and reality, like the Rocky V of the construction world.
It's time for a change. A dramatic makeover if you will. Like when Cher turned Tai into a Betty in Clueless.
Enter B.I.L.Y.O.I. We know what you’re thinking B.I.L.Y.O.I. stand for, “Bigfoot In Leggings, Yodeling Over Igloos” but you’d be wrong. BILYOI: It helps you build with the confidence of a Monopoly board tycoon. Say it with me…. B.I.L.Y.O.I.
So, what’s B.I.L.Y.O.I.?
It stands for “Build-It-Like-You-Own-It”. It’s a manifesto, a movement, a mutiny with a side of Philly attitude. We’re here to upend the construction scene in Philadelphia and give the old ways a one-way ticket outta’ town like the Jersey Shore cast. Every project they tackle is infused with a sense of ownership, because when you build it like you own it, you build it better.
They have this manifesto:
To architects, those dreamers in lines and light, they promise to bring even the wildest blueprints to life with a level of detail that would make even a watchmaker with OCD jealous.
To developers, who invest not just capital, but hopes and dreams into every project, they pledge to guard their returns like a dragon hoarding treasure. Think Game of Thrones, (the scary dead blue one.)
Here’s the thing you got to get - they’re not just another construction company; they’re your partners in progress.
Developers and contractors can be like oil and water, but Under Construction is the secret ingredient that turns them into a delicious vinaigrette. It’s like a marriage, but with less arguing about where to put the TV.
By taking a portion of their fee and becoming partners instead of nickel-and-diming clients, they put their money where their mouth is - ensuring every project’s a mutual high-five. Their developers’ IRR is as sacred to them as their GMP. Under Construction’s your ride-or-die construction crew. They’re with you from the first shovel to the last pair of oversized scissors.
When prices triple, most GC’s shrug and say, “C’est la vie.” Not these folks. Under Construction doesn’t just stick a price on a project and call it quits. They’re the clearance rack ninjas of the construction industry, constantly sneaking around to shop the job and snag the best prices. Think of it like a covert operation that puts “Maxxinistas” to shame.
While other contractors bid one-and-done, these folks keep scouting for deals year-round, always sniffing out the best deals like it's Black Friday every day. Who knew making your dream project happen could feel like being on a never-ending episode of “Extreme Couponing?”
And minor change orders? They swat them away like a cat with a laser pointer - not out of obligation, but because they look at each project through the lens of an owner. They understand that every change order is a potential threat to the IRR and the holy grail to developers and investors, like a mime at karaoke night.
No high fees, no surprises. Yes, you heard that right. Shocking, we know. Nobody else does this. They’re basically unicorns in the construction world - rare, mystical, and they don’t leave rainbow-colored poop on the job site. It’s a totally different way of doing business - They’re disruptors. Under Construction is not here to merely participate in the construction industry; they’re here to redefine it.