“One of the first relatable and informative books to guide experience business owners through the psychological ups and downs that we encounter on a daily basis.”

 

Whether you're thinking about starting your first business or if you're already knee-deep in a startup operation, or even if you're an experience entrepreneur, this practical guide offers authentic advice of how to harness your superpowers the right way.

 

“Holy Toledo, Batman!” Reviewers have called his work ”Brilliant, irreverent, and ill-tempered!”…”One of the first relatable and informative books to guide experienced business owners through the psychological ups and downs that we inevitably face on a daily basis. I read through this best-selling one-of-a-kind book cover-to-cover in one sitting. It’s amazingly insightful, an easy read, and has forever changed the way I look at superhero movies!”

  

“The Gotham Principles takes readers on an amazing journey into the emotional world of being an entrepreneur with tremendous openness and honesty. For years, I was that guy who was used to running his business like Superman and I always thought that it was a good thing.  In business, I’ve never been afraid of hard work, flexing my super muscles, using my superpowers for good, and saving the day. Alon’s book put into words what I was feeling, but never fully realized was going on until I hit the second phase of my company’s growth and now, I’m building my own Batcave preparing for the future.”

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“A delightful guide full of useful information for those of us who want to understand organizational behavior in a unique, transgressive, and interesting way. I’ve always loved Batman, but until I read ‘The Gotham Principles’ I never knew why. This book will engage and inspire leaders at a visionary level and is applicable to organizations of all shapes and sizes.”

 

“As I brought on my new leadership team, this book and website virtually became a Management 101 class that was essential in improving communication throughout our organization. It gave us a fun, relatable language that was applicable to our novices as well as our seasoned experts and it continues to shape my approach to many aspects of my work. Who would have thought that all those Batman movies that my that my kids forced me to watch would ever be so useful in the office!” 

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“Alon has written a must-read primer for anyone considering becoming an entrepreneur or taking a deep dive into what it takes to grow their understanding of how their company operates to the next level. The tools and insights Alon lays out in his book helped me realize the psychology, emotions, and problems that I’ve been dealing with are par for the course, and made me appreciate that I was not alone.”

 

“It’s required reading for any leader looking to strengthen teams and accelerate results. You should get to know Alon’s unusual perspective on leadership. I sort of knew a little about Superman from the Christopher Reeves movies and I remember Batman from those campy 1960’ TV reruns, but I’m the furthest thing from being a comic book expert! Nonetheless, all of the references came rushing back in my mind when Alon applied these characters, their origin stories, secret identities, and arch nemeses to the plight of an entrepreneur. Now, I can’t get his unique business philosophies and that annoying song out of my head! Na, na, na, na, na, na, na, na ….”